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Giving USA 2026: What the Latest National Data Means for Fundraising Right Now

  • Ascentra Credit Union 2019 Grant Street Bettendorf, IA 52722 (map)

Giving USA provides one of the most widely referenced annual snapshots of charitable giving in the United States. This Lunch & Learn will help participants understand the most current national giving data and translate those trends into practical fundraising decisions for their own organizations.

Don Souhrada of TWB Fundraising will highlight key findings from Giving USA 2026, including changes in giving by source, sector, and economic context. Participants will explore what the data suggests about donor behavior, fundraising planning, messaging, and revenue diversification. The session will help fundraisers move beyond headlines and use national trends to inform strategy, donor conversations, and organizational decision-making right now.

As always, bring your own lunch and join us for an afternoon of learning and networking.