Instructor: Sue Rector, CFRE, Assistant Vice President of Development, Augustana College
Class dates: Thursdays, January 9, January 23, February 6, February 20
Time: 8:30 – 10:00 am
Location: Augustana College, 639 38th Street, Rock Island, Sorensen Hallon the northeast corner of 38th Street and 7th Avenue, Room 137
Join us for a comprehensive conversation covering a full range of topics related to annual giving. Topics will include planning the annual fund, strategies for building the donor pipeline, Moves Management, various options for gaining annual fund support (e.g., phone programs, direct mail, e-mails, social media, events, grants, etc.), and strategies to retain donors through relationship and engagement. We will also discuss fundraising messaging and time management. New this year will be the basics of online fundraising incorporating a variety of methods and tools for developing and executing successful online fundraising campaigns. Participants will build a sample “#GivingTuesday” campaign for their organization which will include advanced marketing strategy as well as execution plans.